ŽBRAVOADA.
Žbravoda va Semiće (Istrian Food Festival) 2024.
A vibrant visual identity created for “Žbravoda va Semiće,” an Istrian food festival celebrating local cuisine, tradition and community.
The goal was to design a visual system that captures the authentic spirit of Istria — its flavours, colors, and warm Mediterranean atmosphere — while presenting the festival in a playful, modern and highly recognizable way.
The identity draws inspiration from traditional Istrian motifs, rustic textures, organic forms and the natural color palette of the region. The logo combines handcrafted elements with contemporary typography, balancing heritage and freshness. A set of custom illustrations and icons was developed to represent local dishes, ingredients and the festival’s cultural elements.
Deliverables included:
• logo & symbol design
• typography and color palette
• illustrated elements and icon system
• posters, banners and promotional materials
• social media templates
The result is a lively, approachable and memorable identity that reflects the authenticity of Istrian cuisine and the joyful atmosphere of a community food festival.