PLODINE.

My work includes:
• design & production of weekly and themed retail catalogues
• full redesign of seasonal catalogues (Christmas, Easter, summer, special editions)
• layout systems, grid development & typographic hierarchy
• leaflets, flyers and promotional materials
• OOH campaigns: billboards, citylights, megaboards
• in-store visuals, POS materials & signage
• digital ads, social promos & web banners
• concept development for larger advertising campaigns

I have produced over 200+ design assets, primarily in Adobe InDesign, Photoshop and Illustrator, with strong workflow optimisation for retail production. This includes fast turnaround, consistent quality, and adapting complex content into clear, commercially effective layouts.

My role combines design execution with creative problem-solving, brand consistency and maintaining a high visual standard within a fast-paced retail environment.

A mix of editorial precision, commercial design and large-scale brand communication.