ZSSZ

Student Union of the University of Zagreb A bold and youthful visual identity created for the Student Union of the University of Zagreb. The concept is based on interconnected squares symbolizing unity, collaboration and the diversity of student life. A vibrant palette of blue, green, yellow, orange and red reflects energy, creativity and the dynamic rhythm of student activities. The identity includes logo variations, a full color and typography system, custom pictograms and a complete set of applications across social media, posters, billboards and promotional materials. Designed to be modern, clear and instantly recognizable across the city, the visuals express a strong, positive and inclusive spirit. The entire identity system was developed within 15 days, resulting in a fresh, adaptable and memorable brand that stands out among the many events and organizations in Zagreb.