ULTIJACK.
A multifunctional smart sports jacket (2013–2016), designed as Croatia’s first wearable-tech garment.
Ulijack transformed a classic jacket into a versatile everyday companion, featuring nine functional pockets, a built-in pillow, integrated power bank, NFC tag, and a transparent touch-enabled phone pocket.
The project bridged fashion, technology and the post-human mindset, introducing IoT thinking into lifestyle design. As Art Director & Product Designer, I led concept development, design, prototyping, material research, visual identity and marketing. Ulijack received multiple awards, including 1st place at Balkan Venture Forum and 1st place Pacinno, and was showcased at major innovation fairs in Croatia and the region. A forward-thinking project merging design, functionality and technology.
The project bridged fashion, technology and the post-human mindset, introducing IoT thinking into lifestyle design. As Art Director & Product Designer, I led concept development, design, prototyping, material research, visual identity and marketing. Ulijack received multiple awards, including 1st place at Balkan Venture Forum and 1st place Pacinno, and was showcased at major innovation fairs in Croatia and the region. A forward-thinking project merging design, functionality and technology.
