CRES.

A fresh visual identity created for the Tourist Board of Cres, a unique Croatian island known for its heart-shaped form, untouched nature and crystal-clear Mediterranean sea. The concept combines three key elements of Cres: • the heart shape — symbol of the island’s form • deep blue — the purity of the sea • vibrant green — its wild, preserved landscapes These components form the foundation of the logo and visual system, expressing harmony between land and sea. A crucial part of Cres’ identity are its protected animal symbols — the griffon vulture (Sup), the Cres sheep (Ovca) and the shrimp (Škampić). Each was illustrated and integrated as brand icons, bringing personality, storytelling and local culture into the identity. The result is a modern, nature-driven brand system adaptable for tourism materials, signage, print, digital campaigns and merchandise — capturing the authentic spirit of Cres through a simple, memorable and emotionally resonant visual language.